Filming Update 3

Film Posters for The Conjuring - Purpose and Analysis

Main Poster

Teaser Poster

                                                                 Character Poster

Similarities & Differences between the three posters:

The three posters I have analysed both have similarities and differences. All three posters contain the title of the film to ensure the audience know the poster is related to the film. With all three of the posters, the title has been placed at the top to make it stand out so the viewer can remember what the film is called. As well as this all three posters have chosen dark colours to make the poster more sinister and scary, this is effective as the genre of the film is horror. The main colour used on the three posters is back which connotes danger. All the other colours included on the three posters are dim colours and no bright colours have been used which would have created the wrong impression. All three posters have focused more on having a poster which is filled with an image rather than text making them more visual than text heavy. This is done to create an impression about the film and words cannot do that whereas the correct image can. Each poster has followed the right conventions for it such as the character poster containing the character as the main image, the teaser poster containing the line 'coming soon' and the main poster containing a tag line at the top.

The difference between the posters is noticeable. The character poster has focused the image just on the character whereas the main poster has no character in it, and is just a location shot. Then the teaser poster has combined both of these and has established the location of the shot but shows the back of one of the characters, most probably the villain as no face has been shown. The main poster and character poster have located the title at the top however the teaser poster has placed it at the bottom which is different. Another difference between the posters is that only the character poster has promoted the date of the film, the teaser doesn't have it and the main poster have not made it big which means it doesn't stand out.

Filming Update 2