Evaluation Question Four

http://www.slideshare.net/KaraLawrie/evaluation-question-4-60863421

Evaluation Question Three

Evaluation Question Two

Evaluation Question One

Questionnaire for Final Products

Trailer:

Poster:

Magazine Front Cover:

Above are my three products which I have created. I would appreciate if you could take a look at these and then complete my questionnaire below. Thank you

https://www.surveymonkey.co.uk/r/36CMVPL

Feedback on Trailer

As I have now completed my final product and uploaded it to Youtube, the members of my class have watched it and evaluated it so I can receive feedback from my trailer. What they said was that the sound I have included is effective and creates the right atmosphere for my trailer and that I have made good use of the different shots I have obtained from the limited locations. As my class are my target audience it was important that they felt I met their needs with the element of entertainment. It was important that my trailer appealed to the right target audience which from the feedback I received, this was true and appealed to them as I had followed conventions of typical horror films which make people want to watch it and also the actor which has been used is a similar age to my target audience therefore they can relate. As well as this the mis en scene used is also typical of the character and their age therefore reflects the same locations as to what my target audience would be in which makes it more relatable and appealing to them.

Postmodernism within Film

Research into horror genre magazine front covers

I have decided to look into a magazine which is for a specific genre, the genre I am basing my trailer on which is horror. I found a producer of horror magazines called 'Fangoria'. These magazine feature horror films specifically. Previously I have only looked at main stream magazines rather than genre specific magazines. These magazines are different as the main images and secondary images are all about horror. The colours used within the front cover are related to horrors, dark colours are used and red and orange as all these colours connote darkness, anger and danger, all things associated with horror films. All the sub headings include information about horror films to keep the theme. These sort of magazines are very specific to the genre therefore the audience range is more narrow and can be seen as niche. The layout of these two magazines, which are from the same producer, have the same layout. The barcode has been placed in the bottom right hand corner on both magazines and the sub headings only on the left hand side. This is different to main stream magazines as these have sub headings on both sides of the main image  instead of just the left hand side. These magazines are good as straight away, anyone who sees this magazine will know that this is related to the genre horror. 

Poster & Magazine front cover i've took inspiration from

On the left is the teaser poster for the film 'Deliver us From Evil'. I chose this poster to use as inspiration for my first draft of my poster and will be used as inspiration for my final poster too. I decided to use this poster as it had a similar layout to what I had in mind for my poster. This is a teaser poster and although I am creating a main poster I still used the same style for mine. As this is a teaser poster, the date is not included but on my poster the date is. I have added in a credit block and created a suitable title. The image on this poster is of two characters, one being the villain, who are in the film and my poster will include the villain in my film and possibly another character just like this photo. The main colours used in this poster are black, white and green and my poster follows a different colour scheme which is black, red and white.

On the left is the magazine front cover which I chose to take inspiration from. I chose to follow the same layout as this magazine as I felt it was effective and related to the type of layout I wanted to go for with my own magazine. The magazine on the left is a general film magazine whereas the magazine I have created is within the genre horror therefore contains different content but the overall look is similar between the magazine front covers. I have chosen to use the same film magazine producer for my magazine which is in the other magazine. There are aspects of the magazine front cover which I have followed such as where the title and mast head are placed and the barcode.

Research into three magazine front covers

Film Posters for The Conjuring - Purpose and Analysis

Main Poster

Teaser Poster

                                                                 Character Poster

Similarities & Differences between the three posters:

The three posters I have analysed both have similarities and differences. All three posters contain the title of the film to ensure the audience know the poster is related to the film. With all three of the posters, the title has been placed at the top to make it stand out so the viewer can remember what the film is called. As well as this all three posters have chosen dark colours to make the poster more sinister and scary, this is effective as the genre of the film is horror. The main colour used on the three posters is back which connotes danger. All the other colours included on the three posters are dim colours and no bright colours have been used which would have created the wrong impression. All three posters have focused more on having a poster which is filled with an image rather than text making them more visual than text heavy. This is done to create an impression about the film and words cannot do that whereas the correct image can. Each poster has followed the right conventions for it such as the character poster containing the character as the main image, the teaser poster containing the line 'coming soon' and the main poster containing a tag line at the top.

The difference between the posters is noticeable. The character poster has focused the image just on the character whereas the main poster has no character in it, and is just a location shot. Then the teaser poster has combined both of these and has established the location of the shot but shows the back of one of the characters, most probably the villain as no face has been shown. The main poster and character poster have located the title at the top however the teaser poster has placed it at the bottom which is different. Another difference between the posters is that only the character poster has promoted the date of the film, the teaser doesn't have it and the main poster have not made it big which means it doesn't stand out.

Risk Assessment Viewed & Checked

To make sure my risk assessment was ok and everything had been thought about and precautions made, my teacher viewed my risk assessment and gave me feedback. One aspect of my risk assessment which needed to be re thought was the timing. A lot of my shooting time was later in the evening and will probably already be dark therefore I would not be able to film anything as it would be dark. From this I have now changed the timing and moved everything earlier so it's in the evening time therefore it will not be as light but also will not be as dark. Another issue was the fact about filming later at night and being in a location like a woods therefore again, I have made sure all my timings have been moved forward so they're evening time not night time.

Risk Assessment

Camera Angles, Terminology & more Research

The very first Horror Films (19th Century)

The You tube video below shows a fragment of a dancing skeleton in which this was one of the first ever horror films. It was created by the Lumiere brothers in 1895. Many people took an interest in this from the audience to producers although the genre was not defined until the 1930's. Before they were classed as horrors, they were referred as 'Spook Tales'.

                                 

The very first horror film (below) on record is Le Manoir du Diable (1896), created by Georges Melies. The running time for this first official horror film is just over three minutes. The contents of this short film contains bats, devils, witches, cauldrons, ghosts, and trolls who all appear and then disappear in puffs of smoke.

                               

Existing Horror Films

Horror Theories

Research of Horror Film

Sinister (2012)

Genre: Horror, Mystery

Time: 110 minutes long

Director: Scott Derrickson

Writers: Scott Derrickson & C. Robert Cargill

Plot Synopsis:

True-crime writer Ellison Oswald (Ethan Hawke) is in a slump; he hasn't had a best seller in more than 10 years and is becoming increasingly desperate for a hit. So, when he discovers the existence of a snuff film showing the deaths of a family, he vows to solve the mystery. He moves his own family into the victims' home and gets to work. However, when old film footage and other clues hint at the presence of a supernatural force, Ellison learns that living in the house may be fatal.

Budget: $3,000,000 (estimated)
Opening Weekend: $18,007,634 (USA) (12th October 2012)
Gross: $48,056,940 (USA) (28th December 2012)

Target Audience:

The target audience for Sinister would be people who enjoy horror/mystery films. This is due to the fact that it doesn't hold back with what it includes in the film with regards to the blood, gore, freakiness and violence. The film does contain quite a few typical conventions you would expect to see in any horror and what you do. Some of the target audience who like horrors may prefer niche independent films in this case, Sinister is not the right one for them. Whereas people who are into stereotypical horror's will love this film as it is full of it. Within this film they use different aspects such as using a foreign symbol which is now a common trait in horror films as it can represent hell/demon which is a popular aspect to add into a film. The whole storyline follows the path of crime  therefore this film will appeal to people who especially like this genre.

Methods of Marketing:

For marketing, the film did a number of different aspects. They created an official page for the film which was published on site and a site for Japan too. They also created an official Facebook page which kept them interactive and social with the audience. By creating their official page for the film they were able to give the target audience information and cliffhangers to the film which would help with promotion as people will want to go and see it more. The Facebook page mean't that people could interact directly with the film and post on the wall to ask questions and queries. This page also gave away spoilers and any links to new methods or marketing. As well as this, there were a number of pictures released which gave away parts of the storyline to the audience to make them want to go and watch the film more. An official poster was released to make people more aware of the film and as well as a poster, a teaser trailer was first released and then an official full length trailer was released, this would've built up the anticipation of the audience and help with reaching a goal with revenue and the Box Office.

The aim of the website was to provide as much information about the page without ruining the plot. The official site would contain links to new methods of marketing therefore would link it all up and make the audience aware of everything available to do with the trailer. This makes it an effective website and allows the audience to stay up to date. The aim of the Facebook page was to create a page where the audience can be interactive and ask questions about the film and providing they don't give away to much, the organisers of the page can reply. The posters aim was to make more people aware of the film, if they see a poster which looks appealing to them they're more likely to want to watch it or go and look into it more. The poster can also be displayed in a variety of good promotional places such as cinemas, side of buses and advert boards. The aim of the teaser trailer was to get people excited for the full trailer and build up tension, this would've created a bigger hype for the main trailer meaning it will be more successful. The trailer was also released first at a film festival in the USA which would've highlighted the release of the film and gained more attention from the audience and possibly people who did not intend on going to see the film.


The Main Cast:

Ethan Hawke

James Ransone

Nicolas King

Juliet Rylance

Story Board

Trailer Analysis - The Cabin in the Woods

The Cabin in the Woods trailer follows the conventions of a normal trailer as it is 2:25 mins long. This means it is not a teaser trailer, but a full length one. This trailer is different to other horror trailers as at the start of it, it is very misleading. There is a group of teenagers who are going camping together and although this may already seem like a typical horror movie, the non diegetic music which is added is very upbeat and happy which suggests at the start the film is a rom/com or comedy. However, as the trailer progresses, the sound changes to more sinister music which suggests that this is now a horror movie. From this already, I can tell that in order for a trailer to be successful and hit the right genre you want it to, you must make sure you add the right music/sounds in order to crate the right atmosphere, if this was wrong, the trailer would take a totally different direction. By the music changing, the viewer knows something bad is going to happen, making it a horror film.

To keep the viewer interested and occupied, a number of different shots have been used. As well as this, in the trailer 'own footage' is used for a part of it and this is effective as the viewer is more at risk and unaware of what is happening/going to happen to the characters which builds adrenaline for the viewer and that is what they want from a horror.  Long shots have been used to establish the scenes in which the teenagers face and also close up shots have been used. These are essential into showing how the characters feel and creating more of a tense atmosphere for the viewer. This trailer contains a lot of sub titles, which are mysterious and keep you guessing. They give hints into what the storyline could be but never reveal what happens and this is effective as after watching the trailer, the viewer will be more likely to want to go and watch the film to find out what happens. There is also editing included which would keep the viewers interest. It helps to show what one of the characters is seeing after something bad happens to them, which again makes the viewer want to see the film even more to find out what happens. The most common colours for this film are dark colours which sets the mood, there is also a lot of red which connotes blood, death and anger which is what people like to see in horror films therefore this film would be successful. At the end of the trailer, the title is shown, it is shown at the end rather than at the start to make the viewer more likely to remember the title of the film. From watching the trailer and getting an insight into what will happen, of course they will want to know what it is called so by having the title at the end, it makes it effective as they can relate what they've just saw to the title which will help them to remember.

Trailer Analysis - The Ring

The Ring is a horror film in which the trailer was released in 2002. The length of the trailer is 2:10 mins which means it is a typical length for a full trailer. At the start of the trailer, the title of the film is not revealed, it isn't until the end that you see the title, this could of happened so the audience are more likely to remember the name of the film. iIf they place the title at the start, the viewer will see it then watch a series of clips to make the trailer so by the time it has ended, the title will be insignificant and won't be remembered but having it last will allow the viewer to relate the trailer to the title. To keep the viewer interested and to keep it the trailer fast paced, a number of different shots have been used. The shots are quick and move from scene to another very quickly to create a tense and dramatic atmosphere. The trailer contains close up shots as well as long shots, the close up shots allow the viewer to see how the characters are thinking and for this horror film it is important that the viewer see's the reaction of the character in order for them to feel frightened and shocked. Long shots are also used which helps to establish the setting, the long shots show that the film is set in dull dark locations, great for a horror film. Throughout the trailer the lighting is dark and gloomy which creates a scary atmosphere and helps to show that the trailer is in the horror genre. The colour blue is a theme throughout the trailer and blue connotes sadness and confusion which is what the film wants the audience to get the impression of. Within the trailer there is also editing done to add effect. Towards the start of the trailer there is effects added to create fuzziness over the shot, this creates confusion and tension and builds up the suspense for the trailer. There is also shots which contain blood which immediately tells the viewer what genre this is.

The sound is important in a trailer in order for the genre of it to be clear, with this trailer, non diegetic music is added throughout the trailer to create a tense atmosphere and to build the suspension, it also makes the trailer a lot scarier. At the very start of the trailer it starts off with voices from the characters in which you can immediately tell they're panicked which creates a tense atmosphere from the very start. When watching the trailer is it easy to distinguish the characters and the roles they play. The main character who is the hero, is placed in the trailer a lot, you also see the villain and the helper. In horror films there is also the character who plays the 'princess' meaning they get saved by the hero and in this case, the main characters son is this, who get's saved by his own mother once she has saved herself. The overall trailer is very effective and from the start you can tell exactly who is playing who and the type of genre it is, which means, for me, I think it is a very successful trailer.