-The Effects Model or Hypodermic
-Uses and Gratification
-Reception
Effects Model:
-Dominant Theory
-Passive audience who are powerless to make an impact
-People could follow the actions of what has happened in my trailer, makes it a bad influence
Hypodermic
-Audiences are tricked
-The film Childs Play 3 in the murder of James Bulger in 1993
-The film Severance (2000) in the murder of Simon Everitt
-Moral Panic, out cry from these films, not just violence (sexuality), books also
Uses & Gratifications:
-We have control on how we consume text
-When we watch violent things, people are not effected by it
-Active text, audience use text for gratification or pleasure
-Audience has the power, make our own readings, can reject media
Categories:
Diversion, Escapism, Information, Pleasure, Comparing Relationships and Lifestyles with ones own & Sexual Stimulation
My trailer is a horror genre, so people can escape reality, want adrenaline from watching a horror trailer. They get pleasure and adrenaline. Audiences are actually in control. Contains Learning, Relaxation, Emotional and Satisfaction. By watching media we satisfy our needs.
Reception Theory Stuart Hall (1970)
Texts are encoded by producers, the audience then de-code the message. Although it is not always decoded to the main meaning, can fail to take it in - impact is larger on audience.
Three main ways that messages can be decoded: Dominant or Preferred, Negotiated, Oppositional.
Reception Theory Stuart Hall (1970)
Texts are encoded by producers, the audience then de-code the message. Although it is not always decoded to the main meaning, can fail to take it in - impact is larger on audience.
Three main ways that messages can be decoded: Dominant or Preferred, Negotiated, Oppositional.
