Analysis of Kingsman: The Secret Service

As my re cut trailer was made into an action film, I have analysed an action trailer. I have decided to look into Kingsman: The Secret Service. This is an action filmed which came out in 2015.

The length of this trailer is 2 minutes 46 seconds which is an average length for a trailer, this shows that it is not a teaser trailer and is a full trailer for the film.  The whole lighting within the trailer is bright; this shows that the film is more open and not dull. A dark lighting is usually used in horror trailers to create a darkness of the film however this does not have this, although it is an action film and there are villains who are bad, the overall feel of the trailer is up beat and humorous, not serious. I can distinguish the trailer as being an action one from the start from the choice of music/sounds added. The background music for the whole trailer is one which would be featured in an action film, it is fast paced and upbeat to match they type of film. The music builds up tension throughout the trailer by becoming more intense/faster when a scene is about too abrupt with an action scene, in this case being a car scene or fight scene.

The audience for this genre want a fast paced, adrenaline rush from the film which is what this trailer provides, it is full of various actions which are all edited together to create a fast rhythm. The jump cuts used help with the pacing of the trailer; there are lots of them with various other shots, which keep the viewer interested. In an action film/trailer there is always something going on/something to look at so it is important there are a variety of camera shots. There are also build ups to dramatic scenes, this is done by having more suttle scenes before the finale ones and adding music which starts off slow and builds up the pace. All the music/sound added is on-diegetic as it is added and wouldn’t be there if it wasn’t added in, some sound effects are added to create a sense of realism for the viewer.  The type of music used in this trailer tends to be rock/metal music, which is fairly fast.

With action films/trailers a main part of them is the added visual effects, which help to make fight scenes more powerful and mind-blowing. The editing/special effects used help to make the film look better, visually and it adds drama and a good effect on the audience as it is something they want.  Although there are fight scenes within this trailer, there is the overlap of music, which is light hearted and happy, which helps with the humorous side of the trailer. The title of the film is not added until the end of the trailer, which leaves the viewer guessing and adds a sense of suspense, however the title is mentioned towards the start of the trailer by one of the main characters.

This trailer shows a number of action scenes, which are in the film. This includes scenes with cars, action scenes that are gruesome and contain weapons and blood.  These scenes are not shown within the trailer until the storyline has built up, showing the film has a strong base storyline. Just like typical action films do have, there is always the bad character (villain) and the good character that tries to save/resolve the issues created, both these characters are shown in this trailer. It also shows characters, which appear to be accomplishes to the character.